SlowpokeBlog

Commentary by Slowpoke cartoonist Jen Sorensen

Sunday, February 11, 2007

Just A Little Branding Problem

I love this quote from Ed Gillespie, former RNC chair and current head of the Virginia Republican party, on why the GOP did so badly in the last election:

Acknowledging that Iraq was a factor, Gillespie also pointed to what he termed "brand destruction" on the Republican side. "We allowed voters to perceive that we were not being serious and good stewards of the money, somewhat symbolized by the bridge to nowhere," he said, invoking the pork project of Alaska Senator Ted Stevens.

Surely nothing a new marketing strategy won't fix!

—posted by Jen, 10:43 PM - link | trackbacks

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